Sponsored Links - Google AdWords Qualified ProfessionalSponsored Links Advertising Gets Your Website
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    dr03
    Managing
    Sponsored Links Advertising
    since 2004

     

    What others are saying

    “ClearDragon sells LCD televisions that cost in excess of £800 each.

    Google AdWords was an obvious advertising medium as so many of our existing customers came from Google search. When David started, our cost per sale using Google was over £200 which was not cost effective.

    Within 3 weeks David had reduced the cost per sale to less than £35! This was not done by reducing our advertising spend - it was by dramatically increasing our online sales.  As a result, we will continue to use AdWords and to retain David to manage our sales campaign”

    Patrick J Kirk
    Commercial Director
    ClearDragon
    Reading, UK
    www.ClearDragon.co.uk


    ”A great find! David Rothwell can help you solve your Search Engine problems, as he is doing for me.

    My web site has supported our household for eight years and with David's expertise, it will continue for eight more”

    Judy Thompson
    Buyer’s Agent
    Michael Berry Properties, Inc
    Houston TX
    www.WestURealEstate.com


    “You did an excellent job - THANK YOU! You have been a delight to work with and I appreciate your quick response and follow up.”

    Marlena Cardenas
    Senior Web Designer
    OnShore Technology Group
    Chicago IL
    www.OnShoreTech.com


    “Before we consulted with TopSEM we were running some Google Ad campaigns, but not particularly efficiently.

    With TopSEM’s help we are now paying less and achieving far more, without the need for us to build up internal expertise. A very good & well managed service”

    Richard Wood MD
    Gillissa Ltd
    www.gillissa.co.uk


    I’m really thankful for your advice on AdWords, it’s fantastic to see how 2 ads per ad-group compare, and the guns blazing theory is beginning to pay off too! I’m sure there’s a lot of room for improvement so I’m itching to learn more ...”

    "David Rothwell is a true professional! His integrity and honesty is what sets him apart from his peers. I would certainly recommend his services to our business clients because he has helped us achieve our marketing goals at a price which we can afford."

    Faisal Iftekhar
    Opt Out UK Ltd
    www.OptOutUK.co.uk


    “I am extremely pleased with David Rothwell of Top Search Engine Marketing, & his highly professional and efficient advice on promoting my website. His support has been invaluable to me and my company

    I highly recommend his services on how to ensure that your website is highly visible to the Internet market”

    Jennifer Ann Flenley
    JA Feng Shui
    www.JAFengShui.co.uk
     

    The biggest challenge you have to overcome as a Business Website owner today is ensuring your website is highly visible in the Search Engines to attract new clients.

    Sponsored Links advertising with Google AdWords™ overcomes that challenge within just a few hours.

    Imagine how it could feel to be getting e-mails, phone calls or messages EVERY WEEK from people who've found your website and want to do business with you? To see proof you can download this screenshot from my Outlook Email folder of 14 new sales leads in 7 days (pdf file, Acrobat Reader required).

    Not only is this possible, you can try this service with no commitment to see how it actually works for your business.

    Read more below or go directly to the application form.


    place adTo see a demonstration, simply type “poiuy” into the Google search bar at www.google.com to see a Sponsored Link to this web page.

    This can be YOUR Sponsored Link for YOUR website the same day you apply for it.

     

    Sponsored Links advertising accelerates your website to the front page of the Search Engine results, ahead of thousands, even millions, of competing websites. You can see your Google Sponsored Link running within days, rather than months!

    Your Sponsored Link can be seen by up to 80% of Internet users, including syndicated Search Partners like AskJeeves™, Lycos™, AOL™, Froogle™ Stores, and Content Partners like HowStuffWorks, the New York Times, and countless others. Up to 250 million Internet searches every day ensure you can get your website noticed - FAST
     

    Google Sponsored LinksAsk Jeeves Sponsored LinksLycos Sponsored LinksAOL Sponsored Links


    My name is David Rothwell, and I work with business website owners just like you, all over the world and in all industries, who are having difficulties attracting new customers because your website is impossible to find by just the people you need - people actively looking and ready to buy what you have.

    AdWords Sponsored Links

 

 

    If you're ready to get new, targeted potential buyers visiting your website TODAY, then read on to find out all about what Sponsored Links can do for YOU ...

 

     

    What are Sponsored Links?

    • Sponsored Links are Google AdWords™ pay-per-click Ads
       
    • They appear on the right-hand side of the Google search results page
       
    • A Sponsored Link is the ultimate Classified Ad since it is only displayed at the exact time it is being searched for
       
    • It is displayed only to whoever actively searches for it, rather than a casual uninterested browser
       
    • It is free of charge to display for you, the advertiser, until clicked on
       
    • A click-through charge then applies, based on an agreed price between you and Google, taking into account other advertisers also “bidding” for their own Sponsored Links


    Who can benefit from Sponsored Links?

    • Website owners not listed on the first page of natural Search Engine results for the keywords typed by a search engine user to describe what they are looking for
       
    • Website owners wanting to optimise their website and get improved natural rankings for their most appropriate keywords


    How do Sponsored Links work?

    • You select a range of keywords that describe the product or service you want to promote on your website, and that people commonly use in a Search Engine
      • I research and refine these keywords in more depth based on your promotion and your website content, and on historical Search keyword databases
         
    • You select a headline and ad text that describes your promotion
      • I create ads for you to choose from, although I reserve the right to modify them in line with Google’s Editorial Policies and more persuasive ad copy
         
    • You select the web page you want your visitor to land on when they click your ad
      • The best landing page you can select tells your visitor all about the keyword-related product or service with a clear call-to-action like “Buy now”, “Join our Mailing list”, “Request more info” etc.
         
    • Someone looking for your products or services enters their keyword (or search term) into the Google Search box
       
    • Your ad is displayed in the Sponsored Links section on the right hand side of the first page of Google’s search results
      • Google records the display of your ad in your campaign statistics so you know how many people are looking for you
         
    • If your ad is clicked on, the user next sees the web page you have selected - and you have a received a new visitor
      • Google records the clickthrough in your campaign statistics so you know how many people have visited you
         
    • Now it’s down to your web page to entice your visitor to become a customer!
      • As part of my service, I can provide feedback and reports on the content and construction of your website, and also it’s overall “Search Engine Friendliness” and current Search Engine Ranking
      • Please note that since I have no control over your website, I can make no guarantees that your visitors will become clients


    Who can get a Sponsored Link?

    • (Almost) anyone!
       
    • Successful advertisers I’m working with include:
      • Business to Business (B2B)
        • Manufacturing
        • Franchises
        • Recruitment
        • Computer hardware & software products
      • Business to Consumer (B2C)
        • Real Estate
        • Transportation
        • Personal introductions & marriage agencies
        • Gifts & promotions
        • Consumer & domestic electronics
        • Training
        • Retail
        • Education
           
    • Google prohibits:
    • Some marketplaces can be extremely competitive, and therefore approached with caution and the need for a larger budget with higher clickthrough costs, and lower conversion rates; these include (but are not limited to):
      • MLM & Network Marketing
      • Home working schemes
      • Affiliate marketing
      • Website design
      • Insurance


    What do I need to be able to get a Sponsored Link?

    • A website. No website? No problem! I can help you get one or provide it for you
       
    • The desire to see your website advertised on the first page of Google search results


    When and where will my Sponsored Link be seen?

    • Your ad will normally be available within hours of being created
       
    • It can reach up to 80% of Internet users (Unduplicated reach of Google and Partner sites, according to Google analysis of comScore Media Metrix, May 2005 )
       
    • It will be seen in whatever Countries, Regions or Cities you choose (although this option is not universally available)
       
    • It will be seen by all Google users
       
    • It can also be syndicated to Google Search Partners like Ask Jeeves, Lycos, CompuServe, AOL etc.
       
    • It can also be displayed on Content-related websites of publishers world-wide
       


    What will a Sponsored Link do for me?

    • You can be receiving new visitors to your website within minutes of your ad going live
       
    • You can see exactly what keywords people are using to search for you
       
    • You can see exactly what keywords enticed people to visit your site
       
    • You may be able to improve your website’s natural Search Rankings based on market-tested keywords
       
    • You can be receiving new sales opportunities your website would never have been able to promote


    What results can I expect from my Trial Sponsored Link?

    This depends on the objective of your advertising, the nature of your service and how your website converts the visitor into a potential buyer through your “call to action”, and can be measured in several ways. As stated previously, I can make no guarantees regarding the results of Sponsored Link advertising

    As part of the service I consult with you to determine the best measure of success in several possible scenarios:

    • Building Brand awareness, informing and educating your Prospects
      • Number of times your Sponsored Link was displayed to a targeted Search Engine user
      • Number of clickthroughs to your website
      • Recording the keywords actually being used to search for you, rather than making a best guess; you can use these in subsequent online and off-line advertising
         
    • Identifying new Prospects and sales leads
      • Form or Email submissions
      • Opt-ins
      • Requests for information
      • Newsletter, guide, report or White Paper requests
         
    • Sales generation or new customer acquisition
      • Online sales
      • Catalogue requests


    How Much do Sponsored Links cost?

    • I provide a 7-Day Trial so you can see your Sponsored Link in action
       
    • There’s no commitment after this
       
    • You can decide if the results were satisfactory and justify continuation
       
    • The 7-Day Trial costs just $39.00 US
      • For your own currency, use this currency converter
      • This is to cover click costs
      • As a Trial Offer, I actually make no profit on this promotion


    What do I actually get with my 7-Day Trial Sponsored Link?

    • Your choice of the Top 3 keywords which best describes your product or service
       
    • A keyword report which shows how many times your keywords were searched for the previous month
       
    • Your ad displaying on the first page of Google search results
       
    • Unlimited viewings of your ad
       
    • Up to 50 clickthroughs of your ad (new website visitors)
       
    • A summary report following the trial showing:
      • Ad viewings - how many times your ad was seen
      • Keywords used to trigger the ad - what people actually typed into Google to search for you
      • Keyword clickthrough rate - how many visitors you got
      • Ad clickthrough rate - how much people liked your ad
      • Ad position - where your ad was placed among the competitor ads


    Who chooses what my Trial Sponsored Link says?

    • You can let me do it for you
       
    • You can choose the entire content if you wish
      • I reserve the right to alter any part of the ad content to comply with Google Editorial Policy or to make the ad more compelling to the reader


    If my Trial Sponsored Link is successful, what do I do next?

    • You can continue the Sponsored Link month-by-month for as long as you wish
       
    • You can have seasonal and limited-time promotions
       
    • You can choose from a range of packages to suit your monthly budget
       
    • I work closely with you to extend and optimise the campaign for maximum cost-effectiveness on an ongoing basis
       


    What do I do next to get my Trial Sponsored Link?

    • Your 7-Day Trial costs just $US 39.00
       
    • Complete the 7-Day Trial application form fully
       
    • You will immediately see a link to the PayPal payment page
       
    • Submit payment, and respond to Email communication for the following:
      • Approve the ad content before it goes live
      • Approve the keyword list you want to see the ad appearing against


    Sponsored Sites | Sponsored Links | Sponsored Search | David Rothwell image
    David Rothwell

    Puts Your Website on the Front Page of Google

    to Increase Targeted
    Website Visitors

    To Your Website Marketing Success

    Warmest Wishes,

    Signature

    David Rothwell

    Search Engine Marketing Specialist

    Google AdWords™ Qualified Professional


Google

 

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Copyright © David Rothwell 2005
TopSearchEngineMarketing Home | info@topsearchenginemarketing.com
Bracknell, Berkshire UK
Managing Sponsored Links