Domain Names

How to Instantly Out-Rank Your Competitors on the Internet
 

Making that all-important first impression by getting a top ranking in the Search Engines or running an effective Pay-Per-Click Campaign starts with registering the best Domain Name - even if you’ve already got a website, since a new Domain Name can be set to redirect visitors to your existing web pages

When deciding your Domain Name, start with the end in mind

To get Sales your website must get Visitors

To get Visitors your website must get Traffic

To get Traffic your website must be highly ranked in the Search Engines or have a Pay-Per-Click Campaign, and be actively searched for by your qualified potential buyers

Your Domain Name will be your signpost on the Internet for many years to come, so it must be visible and relevant to the Search Engines, and exactly targeted to potential buyers looking for you

By having a Domain Name which instantly states what you do and where you do it faster than your competitors, you are immediately positioned to win more business than they do

This Domain Name Guide reveals the two critical success factors in deciding your Domain Name, and our Free Keyword Report eliminates guesswork by giving you the search terms being used to find your business - today

Using the most highly searched-for keywords to choose the best Domain Name guarantees you more qualified potential buyers through higher and faster Search Engine rankings and Pay-Per-Click advertising campaigns

These two simple things instantly make your Domain Name out-rank your competitors in the Search Engines:

• Your Domain Name Description states what you do by using keywords that are both relevant to you and actively being searched for by your potential buyers
   
• Your Domain Name Extension (.com .net .biz .info .co.uk .gov etc.) states where and what your marketplace is

www.prospectwebsite.com (a UK based Estate Agency – did you guess?)

www.whitegrove.com (a small football team in a small town in the UK – did you guess?)

Would this be your choice of Domain Name?

www.horse-transportation.co.uk (a company transporting horses based & trading in the UK)

www.topsearchenginemarketing.com (a company specialising in Search Engine Marketing services and trading internationally)

Both these Domain Names have been carefully selected to generate the maximum traffic from Google searches for a specific keyword relevant to the service offered. It also reflects on the professional attitude of the Domain Name owner that they have made the effort to get it right and serve their potential buyers better

Keyword phrase	Searches [Source: Overture Search Term Inventory]
horse transportation	217
horse transport uk	104
international horse transport	103

Keyword phrase	Searches [Source: Overture Search Term Inventory]
search engine marketing	4,841
search engine promotion	2,180
search engine positioning	2,137
search engine listing	2,073
search engine placement	2,006

Which “INCOME” keyword gets the most visitors?

Keyword phrase	Searches [Source: Overture Search Term Inventory]
online income	33,498
residual income	7,386
internet income	2,284
passive income	2,277
income stream	507

• Describe your product or service in a short, concise statement
• If appropriate, use a clear benefit statement, like fast, easy, instant, secure
• Brainstorm ideas and try to put yourself into the mind of someone looking for you
• Use a Thesaurus to come up with alternative descriptions
• If you have multiple products or services you should register multiple Domain Names
• Register multiple variants which can capture web traffic for you and be redirected to your main Domain Name (e.g. horsetransportation.co.uk along with horse-transportation.co.uk)
• To check the most popular search terms currently being made on your chosen Domain Name, or words within it, you can request our Free Keyword Report (examples are shown above)
• Ensure you choose the most appropriate Domain Name Extension for your marketplace (NEXT)

Your Domain Name Extension strategy should be:

• Register as many extensions as you can afford – you can use these to generate additional traffic, and you may be able to sell any you are not using yourself later, plus our preferred ISP gives away free .co.uk Domain Names if you register a .com extension (plus other goodies)
• Only use the most appropriate one yourself from this list to ensure a credible and professional image
• .com | Commercial company, trading anywhere (often has downloadable products on trial or paid for in advance by credit card)
• .co.uk | Commercial company, trading within UK only
• .eu.com .gb.com .uk.com .us.com | Only choose these if you are committed to having some form of .com extension, as they are a little self-contradictory in our opinion; second choice to .com
• .net | Technology-based or Technical services company, trading anywhere
• .gb.net .uk.net | Technology-based or Technical services company, trading in UK; second choice to .net
• .biz | Business to Business, trading anywhere
• .us | an American Domain Name identity
• .org .org.uk .info | Non-profit organisations
• .me.uk .name | Personal and individual Domain Names not advised for Commercial companies

Domain Names are usually registered for a one- or two-year period

Request your Free Keyword Report here, or email info@ppc-marketing.net

Use this link if you are ready to check or register your Domain Name, or click the image below

• What is a Domain Name?
• A unique identifying name for your website
• Also known as a URL, or Uniform Resource Locator
   
• Why do I need a Domain Name?
• To identify your own unique website presence on the Internet
   
• How do I get my Domain Name?
• A simple process of registration with one of many Internet Service Providers, or ISP’s
• Our preferred ISP provides free .co.uk Domain Names, and free software worth over £400
   
• Why is it important?
• It describes your Business in the way people actively using the Search Engines will expect or want to see
   
• What does my Domain Name have to achieve?
• As high a Search Engine ranking as possible
• A credible and professional image
• A concise statement of what you do and where and how you trade
• Traffic (Visitors)!
   
• What’s the best Domain Name for me?
• Something that tells your qualified potential buyers as much about you as possible, as quickly as possible
• Something easily remembered or guessed at
• You can request our Free Keyword Report for more help
• The Keyword Report will reveal which are the most popular search terms in use for your product or service and recommend some available Domain Names you should consider registering
   
• What does it cost?
• Costs vary by ISP but are very inexpensive
• Usually 1 or 2 year registration periods apply
   
• How can I get help?
• You can request our Free Keyword Report for more help
• Or email a detailed question not answered in this FAQ to info@ppc-marketing.net
   
• Where do I check or register my Domain Name?
• Use this link if you are ready to check or register your Domain Name, or click the image below
   

• OK - I’ve registered, what do I need to do next?
• Select the right hosting plan
• Publish your website
• Get visitors
• Get sales!
• Contact us directly for advanced help in this area