David Rothwell | Google AdWords™ Advertising Professional

Search Engine Marketing | Internet Marketing | Website Marketing - Add to Favourites

David Rothwell helps your business utilise the power of the Internet to promote your website and revolutionise your Sales and Marketing by listing your Website on the first Search Engine Results Pages on the major Search Engines like Google, Lycos, Alta Vista, and Ask Jeeves.

Just to dispel a little myth before we go any further – there are no more than a handful of Search Engines and anyone claiming to register your website with thousands of them is tricking you into providing your E-mail address so you then receive countless spam E-mail messages.

Many Businesses have invested time, money and anticipation establishing an on-line identity through launching their Websites, only to be disappointed by the lack of response from the most important place: people actively looking every day for solutions to their problems – problems that the Business owner knows they are able to solve. I know, because I was one too…

All too frequently the promise of increased business from the all-important Website does not materialise, resulting in disappointment and frustration. Business owners are left with little more than an “online brochure” that no one is reading because it can’t even be found. I once came across the analogy of having a signpost in the middle of the Sahara desert which I thought was very fitting!

If you’re the lucky or calculated owner of a product or service that can be shipped over the Internet in digital form, then your business can be trading 24 hours a day, 365 days a year, anywhere. And if you’re not, then it’s highly likely you could be - whatever your marketplace is. Providing you can be found …

It’s all too easy these days to publish a Website and expect visitors to come in their droves and start buying. The reality is very different, and careful research needs to be undertaken even before the first step of registering a Domain Name – after all you’re going to be stuck with it for possibly many years to come.

In addition, Website designers are all too obsessed with glitzy design and clever gadgets, and pay little or no attention to arguably the most important function of a website, which is to get visitors quickly, give them exactly what they want when they get there, and convert those visitors into sales and revenue on an ongoing basis.

I have lost count of the Websites I have analysed which while looking great have few or none of the critical underlying elements that the Search Engines crave if your Website is to be “indexed” or listed with them so they show up when someone searches for you.

Ease of navigation and relevant content are mandatory both for Visitors and Search Engines alike. There are many factors to be taken into consideration when creating a Website, but if these two things are done right you’ll immediately have an enormous advantage over those of your competitors who have not and have sacrificed Utility on the Altar of Appearance by having fancy Flash animations with “skip intro” (what’s the point of that if everyone skips it?) and other pointless gimmicks.

For these reasons many Business Websites have languished into obscurity - most have never risen above it - and Business owners continue to have to resort to the usual old-fashioned methods of cold calling, buying E-mail lists, subscribing to directories and so on. So what was the point in having a Website?

The old-fashioned approach is just that: old-fashioned. It’s no longer needed and here’s why - your Website had a purpose and it can fulfil the purpose it was originally intended for, which is to get visitors and convert them to paying customers. It just needs visibility, and that’s why we’re here, because that’s what we do…

The statistics are incredible: 200 million people search every day on the Internet for information about products and services, yours among them. They do this for three reasons:

Research – they know they don’t know what they need to know about:
Products and Services – they know what they need to know and are ready to choose:
Suppliers – they want to know Where to Get It and they Want to Buy: Right NOW or as quickly and easily as possible (people are lazy after all)

The Internet has been described as an immediate, felt-needs gratification environment, and it truly is. You can be involved and profit from it, and since you invested in your Website to begin with, that is of interest to you. Now you just need to know how and see results.

Get your Website listed on the first page of Google - Apply Today

David Rothwell, Google AdWords Advertising Professional
www.TopSearchEngineMarketing.com
Bracknell, Berkshire, United Kingdom
info@TopSearchEngineMarketing.com

Visit Palace of Candles for a Huge Range of Candles, Candle Holders and Candle Accessories

Unique hand-crafted gifts of Stained Glass and Leaded Glass Panels are available at Lisa's Leaded Lights

Debbi Gibbins provides Horse Transport and Horse Transportation Services in the South East of UK

Cheap International Calls and Low-Cost Phone Calls Abroad from the UK

Save Money with Cheap Business Calls, BT Land Line Rentals, Broadband Packages & TPS Protection from Unsolicited Calls