We manage every aspect of your Google AdWords™ Ad Campaigns
to lower the cost and improve the quality and effectiveness of your advertising.
Your Free AdWords Appraisal reveals how
The benefits you get from a a Google AdWords Qualified Professional:
Monitoring campaigns and adjusting bids on hundreds or thousands of search terms is time consuming and labour intensive. We provide you with a professional Ad management service and remove the hassle from your internal resource whilst ensuring that your campaigns are targeted, affordable and accountable. You’ll generate more leads and sales, for less cost and more profit.
Our Management Services are based on an affordable monthly fee depending on your average monthly Ad budget.
We provide a wide range of online marketing services to meet your exact needs which includes:
Keyword Research
Selecting the best keywords is one of the most important aspects of pay-per-click advertising. We work with you to research your market and by utilising the best tools available, we will build you a complete and comprehensive keyword strategy with relevant search terms and then apply it appropriately ensuring that your campaign yields you your desired quality traffic figures.
Ad Copy Writing for Maximum CTR (Click Through Rate)
The headline and descriptions displayed in your Ad are critical for making your promotion appealing to potential buyers of your products and services. We write customised, relevant and compelling Ad Copy for specific groups of search terms to swing huge differences in response and maximise quality click-thru’s to your website.
CPC (Cost Per Click) Optimisation
CPC auctions can be become a volatile environment for the unwary. If your bid is too low you will have limited exposure but if it is too high you will be paying over the odds and not maximising your return. The keys to low bid prices are rooted in Professional Keyword Research, Ad Copy Writing and high CTR which results in Google rewarding you for relevancy, lowering your bid prices and awarding you higher AdRank positions.
We provide a responsive service to adjust and most importantly, guard your Ad positions by actively monitoring keywords and intelligently adjusting your campaign settings. This means you will never get caught out paying more than necessary to preserve your position, your traffic or your ROI.
Conversion Tracking
Traffic to your website is only an asset if it converts to opt-ins, leads or sales, and with so many clicks from so many search terms, at so many different prices, keeping track of which clicks make money and which clicks are an expensive waste of time, is essential
We implement and monitor the Google tracking system for you. We continually analyze information from campaigns and use the data to make quick decisions on how to optimize bids, increase performance, weed out under-performers and maintain the tight focus your campaigns need to stay ahead of your competitors whilst maintaining your budget.
Furthermore we show you:
- How to get more and better quality keywords which your Competitors are missing, and for lower bid prices
- How to tell if your competitor Ads are following some of the smart marketing techniques you are
- Why you should not be aiming for the highest AdRank position and how this can hurt your chances of success, whilst you’re paying more
- Why a lower AdRank can get you better quality clicks to improve your chances of closing a sale
- Why your Home Page should almost never be the landing page for your Ad
- How to improve your website’s ability to convert visitors from your Ads with an effective Sales Process
- How to use market-tested intelligence to optimise your web pages to get FREE traffic from Search Engines
- How to quickly and accurately test your new marketing ideas more easily and cheaply than ever before
- And more ...
To find out how we can help maximise your Google AdWords™
Pay Per Click Campaign through effective and proactive management
Apply for your no-obligation AdWords Audit
To Your AdWords Advertising Success
Warmest Wishes,
David Rothwell
Google AdWords™ Qualified Professional
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