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Google AdWords: the most controllable and measurable method of Direct Marketing ever invented

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Beware! Google AdWords™ rewards Smart Marketers, but can punish the unwary!

View Google AdWords™ overview (pdf)
View Google AdWords™ details (ppt)

Google AdWords™ Advertising is the most effective Direct Marketing tool ever devised - never in the History of advertising has it been possible to place your marketing message in front of millions of people at the exact moment they are actively searching for your products and services.

AdWords™ is also unique in that it allows the fastest real-time testing and constant improvement of your marketing campaigns to continually drive your advertising costs down while increasing the quality of your precisely targeted potential buyers - every Business owner’s dream.

There has probably never been a single marketing strategy that can so dramatically improve your Business’s performance in such a short period of time. There is simply no easier and faster way to reach highly-qualified potential buyers, and the impact for You and Your Business could be enormous.

Google AdWords™ is a subtle and sophisticated marketing tool, which rewards the smart marketer and punishes the unwary. It takes an investment of time and money to Master.

Google AdWords™ Ad Campaigns provide the following unique benefits:

Opening an Google AdWords™ account only costs a one-off £5.00 registration, and you can sign up here
Google AdWords™ Ads are free to display and you only pay when someone clicks on them and is taken directly to the web page carrying your promotion
Clicks can be bought for as little as £00.04p
Your daily Ad spend budget is totally controllable and can be as little as £1.00 per day (£30 per month)
Google AdWords™ Ad Campaigns can be running and visible on Search Engine results pages in minutes (Overture and Directories like Thompson have a manual approval process which takes several days and renders market-testing impossible)
Google AdWords™ Ad Campaigns can be shown in any language and country of your choice
Google AdWords™ Ads are rewarded for relevance and click costs become progressively cheaper for more popular Ads
Google AdWords™ Ads can be syndicated across multiple Search Engines (MSN, Lycos, Alta Vista, Ask Jeeves, Yahoo!) for maximum exposure
Since Google™ has to check & index any Website being promoted in AdWords™ campaigns, your Website is automatically indexed by Google™, a process which can take weeks or months otherwise, and a big shortcut for Search Engine Optimisation
Google AdWords™ is the only measurable Direct Marketing mechanism, giving absolute real-world metrics on which to base your Ad spend and website optimisation efforts