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What is Search Engine Marketing?
The Internet is the World’s fastest and most controllable Direct Marketing Tool, a tool you can use to promote any product or service you like, where you want to, when you want to, for as long as you want to, and for what you want to pay.
To find out all about Search Engine Marketing, please take a brief journey of discovery which concerns your website…
You are in the middle of the Sahara desert, surrounded by millions of square miles of emptiness and sand.
Standing before you is a signpost, and written on it is a website address. Can anyone find this website? And if they did, who would care? Is this your website?
Is your website lost in “Search Engine Sahara”?
Search Engine Marketing puts your website where it has to be – in front of millions of people who are actively looking for what you’ve got, right now.
Search Engine Marketing is much more than just having a website, submitting it to Search Engines and hoping for the best.
It’s also much more than Search Engine Optimisation, that is, having a content-rich web page for a specific keyword and achieving high rankings on Search Engine Results Pages. It’s very possible to achieve a high ranking for a keyword that no one is looking for, or, even worse, a keyword that the wrong audience is looking for, getting you lots of worthless traffic.
Search Engine Marketing combines highly relevant web page content with keywords based on Market Intelligence – market-tested keywords that people are actually using to find your website, eliminating guesswork and guaranteeing highly-qualified potential buyers regularly visiting your website.
Search Engine Marketing also ensures your website is highly visible across multiple Search Engines and Classified Sponsored Links.
You need Killer KeywordsTM – keywords that are market-tested and proven to deliver quantifiable results. But how do you get them and put them to use for maximum Internet visibility? Enter Pay-Per-Click and Google AdWordsTM ...
Pay-Per-Click has transformed the Internet and the Internet is now the World’s fastest and most controllable Direct Marketing Tool, a tool you can use to promote any product or service you like, where you want to, when you want to, for as long as you want to, and for what you want to pay.
Your Search Engine Marketing Strategy:
- Research which keywords are searched for most for the product or service your are promoting (the Overture search term suggestion tool is a good place to start)
- Ensure you have a dedicated web page which is content-rich for this specific keyword
- Send qualified potential buyers straight to your web page and at the same time have it submitted to Google instantly using Google AdWords Pay-Per-Click Ad Campaigns
- If you have used or are currently using Google AdWords you can request a free AdWords Campaign Healthcheck
- Test keywords and Ads for best performance and optimise your web page based on true market intelligence
- Your web pages will begin to get higher rankings in natural Search Engine Results Pages giving you Free traffic
To Your Internet Marketing Success
Warmest Wishes,
David Rothwell
Google AdWords™ Qualified Professional
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